ROOTS + RIDDIM

(8)

A Design System
To Promote
Pan-African 
youth & culture.

2020-09-04T23:37:00

3D Motion Design // Augmented Reality //Art Direction // Production // Post Production

Brand Identity
Graphic Design
Art Direction

Brand Identity // Graphic Design  //
Motion Design //Art Direction

Roots & Riddim is a brand offering a range of contemporary and avant-garde music and culture within the Pan-African diaspora. From music, to interactive art, DJ sets, zines, and interviews
Root & Riddim is a holistic and rich social resource. 


the circles, stars and other graphic elements seen in the wordmark and the colour blocking can be used in a plug-and-play graphic system that can lead to a variety of creative solutions.

The brand system represents the core values of Roots & Riddim, which includes providing a heterogenous space that values and promotes Pan-African youth culture.

CLIENT ROOTS + RIDDIM
GRAPHIC DESIGN, CREATIVE DIRECTION & COPY WRITING
IBRAHEEM BALOGUN

(2)

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FOREM

(3)

//

JIJO

(5)

WANI

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