ROOTS + RIDDIM

(10)

A Design System
To Promote
Pan-African 
youth & culture.

2020-09-04T23:37:00

3D Motion Design // Augmented Reality //Art Direction // Production // Post Production

Brand Identity
Graphic Design
Art Direction

Brand Identity // Graphic Design  //
Motion Design //Art Direction

Roots & Riddim is a brand offering a range of contemporary and avant-garde music and culture within the Pan-African diaspora. I create the visual identity, alongside a design system which was used across the brand, from muscal poster, to interactive art, DJ sets, zines, and interviews.


the circles, stars and other graphic elements seen in the wordmark and the colour blocking can be used in a plug-and-play graphic system that can lead to a variety of creative solutions.

The brand system represents the core values of Roots & Riddim, which includes providing a heterogenous space that values and promotes Pan-African youth culture.

CLIENT ROOTS + RIDDIM
GRAPHIC DESIGN, CREATIVE DIRECTION & COPY WRITING
IBRAHEEM BALOGUN

(4)

//

FOREM

(5)

//

JIJO

(7)

WANI

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