An Experience forward Approach For Ink Entertainment
3D Motion Design // Augmented Reality //Art Direction // Production // Post Production
Brand Identity Graphic Design Art Direction Motion Design Web Design/Dev
Brand Identity // Graphic Design // Motion Design //Art Direction // Web Design
INK Entertainment is Canada’s leading lifestyle & entertainment brand, and the parent brand of RAPSEASON, a Canadian brand specializing in concerts and culture. As live events came to an abrupt halt at the start of the pandemic, creative direction and marketing assets for RAPSEASON became crucial as they launched various initiatives and virtual events with the hope of keeping music alive, one of these being the RAPSEASON Live series. RAPSEASON Live was launched to connect fans with their favourite artists, virtually, and guests on RAPSEASON Live include Rico Nasty, Giggs, and Canadian up-and-coming rapper, TOBi.
Keeping the needs of the platform in mind, the design system for RAPSEASON Live was created with a plug-and-play system to keep up with the frequency of the live series, as well as incorporating a stylistic vinyl layout as an ode to traditional music mediums.
In addition to the Creative direction for RAPSEASON Live, some additional projects included: Black Music Friday, Juneteenth Spotify playlists, and many more.
CLIENTRAPSEASON CREATIVE DIRECTION GRAPHIC DESIGN & MOTION DESIGN IBRAHEEM BALOGUN