(7)

ROOTS + RIDDIM

Creating A Design System
To Promote Pan-African 
youth & culture.

2019-08-05 T23:37:00

Roots & Riddim is a music/culture brand that offers a union of one complete and variable range of contemporary and avant-garde artistic genres in the Pan-African diaspora. Highlighting the creative scene artistic and genuine: from Afro-Beats popular music to Dancehall, interactive art, dj Sets, zines and interviews. 

Graphic Design // Art Direction // Brand Design

This design system was built in a design-friendly manner. With Roots + Riddim, for example, we created those circles, stars and other graphic elements seen in the wordmark and the colour blocking so there was a plug-and-play graphic system that any individual on their team can use to create brand assets. The volume of work and potential is extraordinary. 

The brand system represents what Roots & Riddim means at the core, which is a heterogeneous space that values and promotes the Pan-African youth & culture.Now and the Future.

CLIENT ROOTS + RIDDIM
DESIGN, ART DIRECTION & COPYWRITING IBRAHEEM BALOGUN

(2)

//

FOREM

(3)

//

JIJO

(6)

WANI