ROOTS + RIDDIM
Creating A Design System
To Promote Pan-African
youth & culture.
Roots & Riddim is a music/culture brand that offers a union of one complete and variable range of contemporary and avant-garde artistic genres in the Pan-African diaspora. Highlighting the creative scene artistic and genuine: from Afro-Beats popular music to Dancehall, interactive art, dj Sets, zines and interviews.
Graphic Design // Art Direction // Brand Design
This design system was built in a design-friendly manner. With Roots + Riddim, for example, we created those circles, stars and other graphic elements seen in the wordmark and the colour blocking so there was a plug-and-play graphic system that any individual on their team can use to create brand assets. The volume of work and potential is extraordinary.