Introductions

(1)

An Experience-forward
Revamp For
Ink Entertainment

Creative Fields
Web Design
Art Direction
Web Development
Brand Design

Role
Design Lead

Year
2020

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My goal was to translate all RAPSEASON’S needs into its visual identity to create a modern, interactive and user-friendly experience focused on their live shows.

The Brand Identity And Creative Direction Were Inspired By "Water" Aswell As The Eerie And Surreal Sound Of K1'S Music. The Final Artwork Was Created And Rendered
In Cinema 4D With Post Production In After Effects.

As live concerts made an abrupt halt during the COVID-19 pandemic, creative direction and creating marketing assets for Ink Entertainment, became key as they launched various initiatives with the hopes of keeping live music alive.

Projects included: Black Music Friday and Juneteenth Spotify playlists and the creative direction behind RAPSEASON Live. An interview series, where RAPSEASON spoke with exceptional artists like Rico Nasty, Giggs, Saweetie and Canada’s rising star TOBi.

The Brand Identity And Creative Direction Were Inspired By "Water" Aswell As The Eerie And Surreal Sound Of K1'S Music. The Final Artwork Was Created And Rendered
In Cinema 4D With Post Production In After Effects.