Overtime Elite

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A pop-up to unveil basketball jerseys

2021-10-14T15:17:00

3D Motion Design // Augmented Reality //Art Direction // Production // Post Production

Graphic Design
Experiential Design
Art Direction
Spatial design

3D Motion Design // Augmented Reality //Art Direction // Production // Post Production

For the announcement of the new sports League Overtime Elite (OTE), Sports network Overtime put together a pop up in Soho New York.  Working with Mirror NYC, we designed a space inspired by the visual language of technology, futurism and basketball to unveil OTE jerseys as well as exclusive and limited edition Overtime apparel.

My role involved developing print signage using Overtime existing brand language, as well as curating the space to embody "The Future of Sport" collection. The centrepiece of the event was a Custom built immersive kaleidoscope tunnel where guests could capture the perfect photo moment. During certain weeks throughout the project, I was responsible for managing, preparing and handing off master files for production.  


Alongside a 3D Designer and Creative Director, we curated an experience that showcases the OTE Collection. Also, we tastefully provided guest various photo moments, through the chain link fences, Iridescent lighting, Neon Hoops and print light boxes to add a futuristic look and feel.

CLIENT OVERTIME
‍GRAPHIC DESIGN IBRAHEEM BALOGUN
3D DESIGN SAM WENDELL
CREATIVE DIRECTION ALI MACADOODLE
PROUCTION MIRROR NYC

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FOREM

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JIJO

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WANI

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