A Heterogeneous Space
African Youth & Culture.
Now And The Future.


Design Lead

Creative Fields
Art Direction
Brand Design

Roots & Riddim is a culture/lifestyle brand that offers a union of one complete and variable range of contemporary and avant-garde artistic genres in the Pan-African diaspora. Highlighting the creative scene artistic and genuine: from Afro-Beats popular music to Dancehall, interactive art, dj Sets, zines and interviews.

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The Brand Identity And Creative Direction Were Inspired By "Water" Aswell As The Eerie And Surreal Sound Of K1'S Music. The Final Artwork Was Created And Rendered
In Cinema 4D With Post Production In After Effects.